Abstract
This study explores the evolving landscape of deepfake discussions, focusing particularly on Turkish posts on Reddit. While deepfake technology gained prominence in 2017, the academic community's interest surged, with studies primarily concentrating on deepfake detection. However, there is a dearth of research on public perceptions and online discourse surrounding deepfake. Through text analysis, this study explores Turkish Reddit posts, uncovering that a substantial portion (69.4%) focuses on deepfakes with sexual content, particularly featuring celebrities (60.2%). Politics also emerges as a prominent theme, constituting 22% of the content, with an additional 8.6% dedicated to technical aspects of deepfake creation. Over time, posts on sexual deepfake content, particularly those featuring celebrities, dominate, but during the May 2023 presidential and general elections, political deepfakes gained traction. Despite shedding light on content trends, the study faces two significant limitations. The first limitation is methodological. Studies relying solely on text analysis struggle to offer comprehensive insights into people's perceptions of deepfake. Therefore, a more profound understanding can be attained through qualitative face-to-face interviews, allowing for a deeper exploration of individuals' perspectives. The second limitation is disciplinary. Research encompassing diverse disciplines such as psychology, sociology, and media studies would yield more nuanced results in comprehending both the broader framework of public and societal perceptions on the topic and their deeper intricacies.
Key words: Deepfake, Türkiye, Reddit, Interdisciplinary Approach, Dictionary-based Text Analysis, Mixed Methods
Link: https://ojs.library.carleton.ca/index.php/J-ICSLAC/article/view/4839/3551
